EXECUTION
Concept Shopping efficiently increases your sales by using shopper purchase data to select and deliver relevant offers to shoppers.

REACH SHOPPERS EVERYWHERE
Shoppers can discover the offers pre-selected for them:

  • on a personal part of the retailer's website
  • through an opt-in email
  • on their cell phone
  • at home through targeted direct mail

These channels support trip planning and give shoppers a valuable reason to purchase your product.

RELEVANCE
Your marketing message gets through the noise.  Relevant offers are pre-selected for each shopper based on their Shopper FingerprintTM.   Both frequent shopper purchase data and response to prior offers is used to establish a Shopper FingerprintTM for each shopper.

Offers are automatically selected for each shopper based on their current Shopper FingerprintTM.

  • If your shopper target is new parents, we detect the purchase of items indicating a new infant in the family and present relevant offers for your infant-related products.
  • If your shopper target is shoppers who are making healthier eating choices, we detect an increase in the purchase of healthy items and present those shoppers with offers for your fresh and organic products.
  • To make sure your offer is in the company of other relevant offers, we will stop making an offer to a shopper if that shopper rejects the offer several times.

SALES GROWTH MARKETING STRATEGY
All offers focus on sales growth.  Sample sales growth tactics include:

  • Generate Trial – Identify highly likely non-buyers who should be buying your brand based on purchase-driven lifestyle groups such as Healthy Eaters, Tweeners or Carb Watchers.
  • Increase Consumption – Remind shoppers who currently enjoy your product to buy more or buy your product more often.
  • Regain Lapsed – Identify once regular buyers of your product and reintroduce them to your brand.
  • Expand Loyalty – Acknowledge your best customers and prevent them from declining or defecting.

EFFICIENCY
We use shopper preferences to intelligently select the level of savings to deliver:

  • Deeper Incentives - Entice a shopper who you know is not buying your brand to give you a try.
  • Less Aggressive Incentives – Urge a shopper who buys your brand infrequently to buy and enjoy your brand more regularly.
  • Modest Incentives – Acknowledge, keep and expand purchases by your most loyal customers.

COMPLETE SOLUTION
Concept Shopping handles all aspects of the program:

  • Technology infrastructure
  • Marketing and merchandising support
  • Promotion sales and execution
  • Personal ad channels
  • Performance reporting

    Request a sample campaign today for one of your brands. CONTACT US