EXECUTION
Concept Shopping efficiently increases your sales by selecting and delivering relevant offers to shoppers as they enter the store; When their wallets are full and baskets are emptyTM.

ENTRANCE MARKETING
Shoppers discover their offers at a savings kiosk as they enter the store.  They simply swipe their loyalty card to discover the relevant offers pre-selected for them.

REACHING SHOPPERS OUTSIDE THE STORE
Shoppers can also discover the offers pre-selected for them on a personal part of the retailer’s website or through an opt-in email.  These at home and work channels support trip planning and give shoppers a valuable reason to visit the store more often.

RELEVANCE
We get your marketing message heard through the increasing noise.  Relevant offers are pre-selected for each shopper based on their Shopper FingerprintTM.   Both frequent shopper purchase data and response to prior offers is used to establish a Shopper FingerprintTM for each shopper.

Offers are automatically selected for each shopper based on their current Shopper FingerprintTM.

  • If your shopper target is new parents, we detect the purchase of items indicating a new infant in the family and present relevant offers for your infant-related products.
  • If your shopper target is shoppers who are making healthier eating choices, we detect an increase in the purchase of healthy items and present those shoppers with offers for your fresh and organic products.
  • To make sure your offer is in the company of other relevant offers, we will stop making an offer to a shopper if that shopper rejects the offer several times..

NO COUPONS
All shopper communication channels are electronic reminders of what has been pre-selected for that shopper.  Savings are automatically applied at when they check out.

RELEVANCE RULES
To align with the preferences of each shopper, each offer follows a set of rules based on each shopper’s interaction with their offers.  Acceptance triggers one set of rules for subsequent versions of the offer.  Rejection activates a different set of rules for subsequent versions of the offer.  This approach gives you multiple attempts to make the sale.

SALES GROWTH MARKETING STRATEGY
All offers focus on sales growth.  Sample sales growth tactics include:

  • Generate Trial – Identify highly likely non-buyers who should be buying your brand based on purchase-driven lifestyle groups such as Healthy Eaters, Tweeners or Carb Watchers.
  • Increase Consumption – Remind shoppers who currently enjoy your product to buy more or buy your product more often.
  • Regain Lapsed – Identify once regular buyers of your product and reintroduce them to your brand.
  • Expand Loyalty – Acknowledge your best customers and prevent them from declining or defecting.

EFFICIENCY
We use shopper preferences to intelligently select the level of savings to deliver:

  • Deeper Incentives - Entice a shopper who you know is not buying your brand to give you a try.
  • Less Aggressive Incentives – Urge a shopper who buys your brand infrequently to buy and enjoy your brand more regularly.
  • Modest Incentives – Acknowledge, keep and expand purchases by your most loyal customers.

COMPLETE SOLUTION
Concept Shopping handles all aspects of the program:

  • Technology infrastructure
  • Marketing and merchandising support
  • Promotion sales and execution
  • Performance reporting

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